General Motors has made product placement, or embedded marketing, deals for the Chevrolet Camaro in numerous media.
The vehicle mode of the fictional character Bumblebee in the 2007 film, Transformers, is first depicted as a 1977 Camaro and later a fifth-generation concept variant. A modified fifth-generation Camaro reprises the role of Bumblebee in the sequels, Transformers: Revenge of the Fallen and Transformers: Dark of the Moon. A Chevrolet Camaro also appears in the Indian spy film Agent Vinod.